Advertising suggested tasks sheet

A2 advertising coursework

Brief
An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:
 a radio advertisement;
 a TV programme sponsorship sequence;
 a web pop-up.


Research

• Camera shot types and meanings/connotations
• Conventions/techniques of the various methods of advertising, as well as generic conventions.
advertising formats
Methods/places advertising occurs
• Questions on ‘What is advertising'
Institution research (2 advertising agencies)​
Advertising regulations
• Notes on at least 6 advertising campaigns
Detailed analysis of AT LEAST 3 campaigns
Development of advertising (e.g narrative shifts, ideology, representations etc)

Planning

Plan/design your product/service
Brainstorm names for your product/state why you chose a particular name for your product.
Target audience of your product/service
Keep documentary evidence of all stages of planning.
Brainstorm/plan ideas for your advertising campaign (to include narrative, styles, places your adverts would appear, colours, styles of copy, inspiration)
•Suitable institution to produce your advert. And why.
• Survey of your target audience.
• Audience profile for your advert.
• Storyboard ideas for the adverts, with annotations to show development of ideas.
• Script
• Animatic storyboard
• Locations photographs with comments on suitability and when they could be used.
• Costume plans (sketches/photos)
• Prop list (photos/film presentation)
• A range of photographs for the storyboard/blocking out your film.
• Explanation of your adverts' concept/plot in 25 words or less.
• A production schedule/shooting schedule.
• A final draft version – with annotations/commentary on good and bad aspects of the production.
• Survey/feedback of the target audience again to get their opinions on your production and any changes.

Production
2 TV adverts
2 out of 3 of the ancillary tasks (radio ad, TV sponsorship sequence or web pop up)

Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary texts?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?